What is the name of your organization? Do you have a tagline?
Describe the work you do, including services and products offered.
Why was your company founded?
What is your mission statement or the guiding principles of your organization?
Please specify your primary professional goals and objectives. Where do you see your organization in 5 years? 10 years?
What do you hope your company will be known for?
Is there anything else about your company we should know about?
Who is the primary audience? Who is most likely to use your services/products?
Are you looking to expand, modify, or completely change your primary audience or will it remain largely the same? If changed, why?
What will be your main source of advertising? How and where will a potential client discover you?
Strategic & Competitor Information
Who are your competitors, either local, national, or global?
What makes your business different from your competitors and why should people do business with you?
Existing/Current Branding Information
What is the reason for modifying or redesigning your logo?
How old is your current logo?
What exact wording would you like to appear in the logo?
Are there any specific elements you're interested in incorporating into your brand (icons, symbols, imagery, etc)?
Do you have a preference on if the logo is text based, icon based, or a combination of both?
What restrictions, if any, might there be on the logo?
What is the overall message you wish to portray with your brand? What should people feel when they see your brand? Feel free to list adjectives here.
What would you like your new brand to accomplish (i.e. stand out from the competition, highlight a new product/service, recreate an outdated image, reflect a shift in values, etc)?
Where will the logo be used primarily?
Website, social media, etc.
Print, such as business cards brochures etc.
Both web and print
List three examples minimum (include links) of logos you believe are designed well and why.
List three examples minimum (include links) of logos you believe are not well designed and why.
Do you have a project timeline or deadline?
Which is most important for you: quality, speed, or cost?
Will you be needing any other services in addition to brand design?
What is your budget for this project?
Thank you for taking time out of your day to answer some key questions about your brand! These answers will undoubtedly aid in the success of your project.