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'Olu 'Olu translates to "Warmth & Kindness", and this Kauai-based clothing company is looking to offer a different kind of Hawaiian apparel, focused on lightweight fleece and performance wear.
Some concepts for the brand that didn't make the cut but will be repurposed as the brand identity continues to roll out.
A few of the type options provided, once a mark was chosen and refined.
Some color options with the final, modified type. The rounded corners help give the logo and brand a softer, more approachable feel.
Final logo and color palette.